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THE BEAUTY BEHIND THE BRAND

TORICA

Torica is a Grammy-nominated singer/songwriter. She loved hair from a very young age so it was fitting that she attend beauty school through a program offered at her high school. While attending Howard University Torica made extra money doing hair in her dorm room on the weekends  After college she traded in her curler for a microphone and moved to Atlanta to pursue her true passion...music.

As a recording artist, image is everything, especially when it comes to hair and Torica grew frustrated after spending thousands on hair extensions that didn't last. In 2010 she was introduced to the largest direct manufacturer of virgin hair in the world, 3H Hair. She signed an endorsement deal and became a spokesmodel for the brand. Although the company had generated millions as the #1 wholesale virgin hair supplier to resellers in the US, she noticed they had a very minimal online retail presence. 

When Torica approached 3H about launching her own retail brand, they gave her their full support and she created VNTY. With her marketing education and background, this boss babe is positioning the brand to become the top online retailer of virgin hair. The epitome of style, beauty, and business...Torica is definitely one to watch in 2017.

 

ATLANTA        NEW YORK        LOS ANGELES

 

EMAIL | VNTYHAIR@GMAIL.COM